Posts on general business issues
Many firms are wasting time and money and don’t even know it. Digital marketing is getting their attention and for good reason. A recent article in eMarketer projects 2018 U.S. digital ad spending will surpass $107 billion. Digital media is …
So you need printing – a book, a brochure, a point-of-sale display or a mailer. Whatever it is, you want a quality piece that reflects well on your brand and business. But with all of the production options available, how …
“Don’t think. Thinking is the enemy of creativity” – Ray Bradbury Throughout my career at graphic arts firms and agencies, a common thread is that many people resist structure, believing that processes and procedures inhibit creativity. Whether driven by a …
The Surefire Way to Improve Creativity… or Kill it Read more »
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy So, you’re looking to lift your brand. …
Wow, 2013 sure flew by and it’s been quite a ride. Starting a new business, or restarting it in our case, can be daunting so I just like to thank my family, friends, clients and colleagues for their support. Because …
ImpressionsDP is a brand new venture but it’s a return to basics for me. I began my career in the graphic arts industry and have worked with some great companies and people on a variety of projects over the years. …