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Our Impressions

Musings on Marketing, Business and Life

8 Ways to Waste Money on Printing
Apr 17

8 Ways to Waste Money on Printing

So you need printing – a book, a brochure, a point-of-sale display or a mailer. Whatever it is, you want a quality piece that reflects well on your brand and business. But with all of the production options available, how do you know what’s worthwhile and what’s not? 

The Surefire Way to Improve Creativity… or Kill it
Mar 23

The Surefire Way to Improve Creativity… or Kill it

“Don’t think. Thinking is the enemy of creativity” – Ray Bradbury Throughout my career at graphic arts firms and agencies, a common thread is that many people resist structure, believing that processes and procedures inhibit creativity. Whether driven by a reluctance to change, or an honest belief that a “free-wheeling” culture fosters innovation, it’s easy…

Ship That Print Job to the Dumpster!
Jan 16

Ship That Print Job to the Dumpster!

An international beer importer produced a sophisticated display for a holiday promotion. After much time and expense, completed units were shipped to distributors across the country for installation at various off-premise accounts including grocery, specialty and c-store locations. Lacking a national sales force themselves, the marketing folks assumed that the distributor’s salespeople would gladly install…

Six Steps to Effective Marketing Communications
Aug 26

Six Steps to Effective Marketing Communications

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy So, you’re looking to lift your brand. Growing your brand is vital, yet it often proves elusive. Especially in today’s hyper-connected and…

Are You Wasting Marketing Dollars?
Aug 4

Are You Wasting Marketing Dollars?

Many marketers are wasting their time and money but don’t even know it. Digital marketing is getting much of their attention and for good reason. The Interactive Advertising Bureau reports that U.S. Marketers spent $42.8 billion on digital marketing in 2013, which includes social, email, mobile, display advertising and SEO. Advertising Age expects spending to…

Mad Men and Burgers
May 9

Mad Men and Burgers

One of the fun things about the popular series Mad Men is that it often references real brands from the period being portrayed. In a recent episode, Peggy is assigned to lead the pitch for Burger Chef, a popular hamburger chain in the 60’s and 70’s with restaurants across the US. When I saw this,…

The Year of Making Things Happen
Dec 28

The Year of Making Things Happen

Wow, 2013 sure flew by and it’s been quite a ride. Starting a new business, or restarting it in our case, can be daunting so I just like to thank my family, friends, clients and colleagues for their support. Because of you, ImpressionsDP is off to a strong start and we look forward to great…